As a brand, it’s upon you to find unique ways to stand out from the crowd, capture the attention of your prospects and keep you in their memories longer. It’s a lot to fit in, in just 8 seconds or less of attention span, but not with video marketing. Creating video content for your brand will not only help you convey your message in the most appealing way, but also guarantee you better conversion rates.
Video marketing has been around for quite some time, but there couldn’t be a better time to make it your primary marketing avenue. All you need to do is find the right person to do it and get the message across to take your brand to the next level. You can use a platform like ewanme.co, which offers you the right skill sets from a pool of freelancers that suit a wide range of projects.
Reasons You Should Use Videos to Market Your Brand
1. Videos Convey More Information in Less Time
The greatest benefit of video marketing is the sheer amount of information you can convey and how much of it the brain can process. Up to 90% of the brain processes’ information is visual, meaning the brain is hard-wired to process visual information.
It takes the brain about 13 milliseconds to process an image, and it can process a video up to 60,000 times faster than text. Even better, statistics show that 80% of people remember visual cues compared to 10% and 20% for hearing and reading, respectively.
With videos, you not only pack more information, but there are better chances of your prospects remembering your brand after.
2. Video Marketing has Better Conversion Rates
Marketing is an investment for your brand. The only way you can tell if it’s a good investment is through conversion rates and ROI. Videos have the power to influence and persuade visitors and convert them into leads and, ultimately, customers.
For instance, having a video on a landing page can increase conversions by up to 80%. The power of video marketing lies in conveying the right emotions, which are powerful selling tool. What’s more, you can angle the video to suit different purposes like testimonials or have built-in tutorials.
3. Videos Build Trust
More than standing out and getting your brand name out there, you want potential leads to trust your brand. That’s because trust is the foundation for conversion and sales.
Using the right marketing strategies is ideal for creating long-term relationships that convert into income and referrals for your brand.
You can use videos to create interesting, useful, and easy-to-digest information that gets the people coming to you instead of trying to sell to them all the time.
Videos ignite emotions and engage the mind. They are a great way to foster trust, especially when you leverage public figures or platforms that are already popular.
4. Even Google Loves Videos
Search engines dominate the online world and decide who appears first on every search. It’s why brands work hard to keep their SEO up-to-date. Search engine giants like Google are not oblivious to the power that videos have. That’s why you’re 53 times more likely to show up first on a Google search if you have a video embedded on your site.
5. Video Marketing Has Better Market Penetration
No marketing avenue offers the outreach that video marketing does. Your video could reach out to people using smartphones, smart TVs and computers anywhere they are. Considering the exponential uptake of smartphones in the recent past, video views are at an all-time high.
Streaming services like YouTube, for instance, report 100% of consumption rises every year. It simply means that there more people watching videos, and they love them.
As smart devices’ uptake with access to the internet continues, the video audience will continue to grow, allowing your brand to be more recognizable to more people.
6. Video Marketing is Unlimited
You can explain anything using a video. Whether you’re launching a new service or product, showing how a new feature works (explainer videos), or simply sharing testimonials from happy customers, you can do it all using a video.
It’s not only convenient but also effective. What’s more, videos are diverse. You can incorporate different types of videos like animations, doodles and real-life videos to add excitement, interest and nostalgia depending on the target audience.
7. Videos Encourage Social Shares
Social networks are one of the most dominant forces in marketing. With companies like Facebook boasting billions of users worldwide, there’s no limit to the prospects you can reach out to with a good video marketing campaign.
The good news is that videos are also catching on these platforms. It gives you the ultimate opportunity to get social shares that could catapult your brand’s popularity, especially when you use emotional videos.
8. Videos Allow You to Explain Things Clearly
Are you looking to create an instructional manual? Are you promoting a specific product? Are you planning to launch a new product? Simply creating a captivating video and you will pass the message across in the best way possible. Explaining a difficult concept helps bring those concepts into life. You can go with animated videos and combine an element of entertainment, simplicity and nostalgia. It will work wonders.
9. Mobile Users Love Video
Research shows that about 90% of mobile consumers love videos. Video content goes hand in hand with smartphones and tablets. Take for instance, YouTube; every year, the platform records staggering millions of new users, and these statistics are projected to grow with time. Now, since more people prefer to watch videos on the go and the number of smartphone users growing by day, you should leverage on this marketing strategy to grow your customer base.
Final Thoughts
At the moment, the chips are lined up for video marketing. It’s an interesting, fun and captivating way to create awareness for your brand, entertain your prospects and reel them in to become leads and, finally, customers.
