Importance of Social Media in Marketing Management

The easiest way to raise awareness about your brand and to promote your products and services is to use social media. Nowadays almost everyone has at least one profile on the most popular platforms and statistics says that people between the ages of 20 and 35 have more than 5 different profiles on the most popular social networks.

If you are looking to expand your business and attract more customers then you should use the most popular platforms and promote your company. Here we are going to talk about the importance of SM networks and why they are the best tool for marketing and management.

Source: CoverWallet

Reach more people

The ultimate goal of marketing is to get more customers and reach more people. The traditional ways to market your product may be risky, especially when people are not prone to looking at the ads. Because of that we use social media to promote our brand and our products.

More than three billion people are using social networks nowadays, so that means that you can target as many people as you want. You can reach a lot of people and you can reach the audience that will be interested in what you have to offer.

Targeted audience

When we use traditional ways to market our brand, we can sometimes target people who will not be interested in them. Social media management allows us to create campaigns and show our ads only to people who share those interests. For example, if you are selling makeup and cosmetic products, then you can choose to target people who were already interested in that.

Depending on the network you are using, you can use different ways to target them. On Facebook, you can choose the audience in different ways, depending on location, interests, gender, and age. That way your products are not going to be shown to people who are not likely to buy them.

Use these features to not only promote your business but to gain customers and sell your products.

Source: Procurement Academy

You set your own budget

Money is one of the biggest concerns for everyone, especially new business owners. When you start a new company, funds are tight, and it is hard to spend a lot of money on advertising.

The great thing about social media is that you can advertise your brand and your products with as much or as little money as you want. Most platforms will allow you to spend as little as $5 per day, and you choose the duration of your campaigns. So if your budget allows you to spend only 50 dollars the first month, you can do it. When you have a budget of thousands of dollars, you can create more campaigns and still keep up with the trend.

As many campaigns as you want

When you have a bigger budget, you can create as many campaigns as you want. They can be used to promote different products, or you can use different ways to promote one product or just your brand. You can manage those campaigns and don’t forget to always A B test.

Sometimes people will respond better to a softer ad and a great image, and sometimes they will be influenced by the words, and not by the picture.

Source: TweakYourBiz

You choose when you want to advertise

The statistic shows that people spend less time online in the summer, and in the winter months they use the internet all the time. Use statistics to your advantage and choose the campaigns carefully.

The same goes for posting. People are more likely to see your post in the early morning hours and between 3 PM and 5 PM. Do your research and find the best times for your targeted audience and when to post your campaigns.

There’s an audience for every product

Some business owners are scared that their product is too specific and they don’t know how to do the advertising. The power of the internet allows us all to find the products we need and you should use that to your advantage.

Platforms like offer you the possibility to interact with a lot of different social media networks and you are able to schedule your posts as well. You can create your own targeted audience and reach people who will be happy to learn about your brand.

Source: Medium

A constant trend

There are many trends that came and went in the past decade, but one thing is for sure – the social networks are here to stay. As long as we have the internet we will use it in our advance.

More and more people are creating profiles and they are all potential customers. You don’t have to fear that the SM networks are going to cease to exist and that your brand will disappear because of that. They are a constant trend who is here to stay.

Customer support

One of the best things about this type of marketing is that there is amazing customer support. You can talk to your audience and potential customers, read their concerns and improve your business.

With the traditional ways of customer support, people have to wait a long time for answers. Nowadays the only thing they have to do is leave a comment and send a message. Invest in skilled people who know how to attract new customers just by interacting with them.

Source: QT Magazine Doom

You don’t need any previous knowledge

If you are new in the business, you may fear that you don’t have the needed skills for this type of management. The great thing about these platforms is that they are really easy to figure out and the tools are simple to use. You don’t need any previous knowledge or skills to be able to set up campaigns and start your marketing. If you need any help, there are professional services that can help you reach your goal.

Social media marketing and management is one of the most popular things these days. No matter if you are new in the business, if you are an experienced advertiser, or if you are a freelancer looking for a job, there is something for everyone. Make sure to improve yourself and to follow the newest trends.