As a luxury estate agent, your first realtor postcard is one of the essential marketing pieces you’ll ever create. It’s the first impression people will have of you, so it needs to be perfect! In this highly competitive industry, you can’t play hit or miss games. It is a cut-throat enterprise that benefits the innovative. Your portfolio must stand out to woo clients into doing business with you. Don’t know what to put on your very first postcard? Find out five things that you MUST include on your very first realtor postcard as a luxury estate agent!
1. The Company You Work For
The first thing that you must include on your very first realtor postcard is the company name. People need to know who they’re doing business with! Your company logo will do just fine, but make sure it’s in a place where people can see it right away. If potential clients are confused about who you are and which firm they’ll be dealing with, it’s a big red flag.
Your very first realtor postcard must include your company address and phone number! You can’t expect people to do business with you if they don’t know where you are located or how to get in touch with you. If someone is interested in a luxury estate in the area, they will want to know how close you are. The last thing you want is for them to get a postcard from another agent!
Another must-have on your very first realtor postcard as a luxury estate agent is a unique selling proposition or USP. This statement tells potential clients why they should do business with you instead of your competitors. Your USP will not only distinguish you from others, but it also gives people reasons to choose you over the other agents.
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2. Your Name and Title
Your name and title are other things that you MUST include on your very first realtor postcard as a luxury estate agent. People want to do business with someone they can trust, so make sure potential clients know exactly who they’ll be working with throughout the transaction! Your contact information will also give them peace of mind when doing business with you.
This is a pretty standard requirement for any postcard, but it’s still something that you must have on your very first realtor postcard as a luxury estate agent. Your font should be easy to read, and the text needs to stand out from the other elements of your design. If people can’t see what you’re trying for, they will not know how else to contact you!
3. Past Big Sales
Your very first realtor postcard as a luxury estate agent is your best chance to show off recent sales. Whether you made a big sale or two, it’s worth talking about! You can also mention how much money you’ve helped others save on their home purchase. Remember to highlight the ways that you have gone above and beyond for your previous customers.
People want to know what you’ve done for others, and an excellent way to show this is by including client testimonials on your very first realtor postcard. People trust other people’s words more than anything else when it comes to making big decisions in their lives. This includes buying one of the most expensive assets they’ll ever own!
Keeping a record of your big sales on your postcard also shows that you mean business. Clients want different things in a realtor, depending on their budgets. By showcasing your past sales, you show that you know how to work with people at all levels.
4. A Clear Call-to-Action
Every realtor postcard must include a clear call to action. This is where you tell potential clients what they need to do next! Do you want them to contact you for a consultation? Or, are interested buyers supposed to schedule an appointment with your client concierge team? Your call-to-action must be crystal clear so that people know exactly what’s expected of them. A concise and catchy call to action might just be what determines whether you land the client or not!
5. Pictures of Properties You’ve Sold
The last thing you MUST include on your first realtor postcard is pictures of the properties you have sold. People want to know if they can trust in what you say, and seeing proof right there in front of them will help! You may even be able to show off some great photos from past listings. This is a great way to show off your photography skills and give people ideas of what they can expect.
As with any postcard, you need an image that draws the eye in as soon as possible! This will be one of the first things potential clients notice about your business card. Make sure it’s something with high resolution so people know exactly who you are and what you can do for them!
An example of an effective postcard is as follows:
The Unique Selling Proposition or USP for this realtor postcard should be “I sell luxury estates in the area.” Your name is Rebecca Wilson, and your company’s name is Just Right Real Estate Company. The address of the office where you work is listed as well. Your phone number is written below your name and title. This postcard also includes a testimonial from one of the people you sold a luxury estate to recently, “Thank you for all of your help in making this purchase easy!” The logo for Just Right Real Estate Company appears on the bottom left corner of the realtor postcard.
Make sure your very first realtor postcard as a luxury estate agent includes all of these critical elements so people know exactly who they’re working with throughout the transaction. As always, remember that it’s worth hiring an expert to help design your postcards if necessary. It will be well worth it in the long run! The last thing you want is for them to get a postcard from another agent!
