Modern marketing is unthinkable without social networks. If we were once focused on TV and radio ads, billboards, and brochures, nowadays a lot of that stuff is happening online. Although perhaps every relevant and reputable company has its own website, more and more often they are focused on promotion through social networks.
So, we have Facebook which is undisputed when it comes to social strategy. On Facebook, we can post links from various sources, write longer text mini-blogs, and post photos or artistic images, and all this can be used for brand promotion. Facebook is also a very important advertising platform. With the sponsorship option, we can target an audience that is relevant to our business. And speaking of Facebook, Instagram is also worth mentioning.
It is certainly not easy to collect (and keep) the first 10000 Instagram followers, just as it is not easy to work out a strategy. But that’s why today we are here to help you with some interesting suggestions related to the social promotion of your accounts.
Here are a few essential tips on how to do that:
1. Find your ideal target audience
The ideal audience is not just one that will surely be interested in your business. Even more challenging is finding those who may not initially seem like an ideal fit but may become your long-term customers.
This provision also depends on what you expect from your own business, but also how you manage your social accounts. When you know your ideal audience, you don’t waste resources on those who would absolutely not be interested in what you do. Well, this is one of the ways to properly do your social media management of profiles, be it Instagram, Facebook, Twitter, or any platform.
2. Learn more about the target’s behavior
This means that you need to follow the analytics so that you can understand as much as possible about your ideal target group. First are the demographic characteristics, and then the parts of the day when they are most active on social networks.
That way you can adapt the strategy and be sure that after some time you will achieve the desired results.
3. Follow the current trends
Trends are fleeting, but the effect they create can be lasting. That’s why you should check out the latest trends in social media account management.
Or it’s best to test what your audience really wants and track how the post performs. Then it will become really easy to adapt your strategy and start giving your audience what they want from you. When you add a personal stamp to it, as well as trendy elements, it is guaranteed that you will achieve excellent results on any social network.
4. Try and go viral
Viral content is one that gets a lot of attention but also remains evergreen in a way. A great example of this is videos with comedic elements, blog content that offers timeless value, as well as any photo that attracts attention even weeks after its publication.
If you manage to go viral with a piece of content, you will have to re-share it often or supplement it with relevant information. That way you keep the attention on yourself and on what you are doing. So, this is one of the recipes that will help you prepare an ideal strategy that will give results in the long run.
5. Limit your budget for social promotion
Paying for content promotion is one way to achieve visibility and virality, but it is not the ideal solution. If you get into the habit of spending a lot of money on content promotion, you can increase your costs unnecessarily. That way you would not achieve the authority you desire.
The best time to pay for promoted content is when you have some news or action that you want to inform your customers about as soon as possible. So, instead of diverting huge amounts of budget, determine how much you can spend and carefully choose the content that you promote through any social network.
6. Turn to influencer marketing
Paying for content promotion is one way to achieve visibility and virality, but it is not the ideal solution. If you get into the habit of spending a lot of money on content promotion, you can increase your costs unnecessarily. That way you would not achieve the authority you desire.
The best time to pay for promoted content is when you have some news or action that you want to inform your customers about as soon as possible. So, instead of diverting huge amounts of budget, determine how much you can spend and carefully choose the content that you promote through any social network.
7. Lower your expectations
It’s normal to have high expectations when launching a social media campaign. It’s also good to keep those expectations realistic. What does that mean?
For example, if you have an ideal campaign and great execution, you expect to get a lot of followers overnight, but you are disappointed if the number is, for example, 20, instead of the expected 50. But did you do everything to be able to expect 50 new followers?
Consider all aspects and incorporate the knowledge properly. The secret to managing social media profiles is to be moderate in your promotion and always know what you are doing and what to expect. Only in that way will you have continuity in what you do. And of course, the results will come gradually and will be relevant in the long run. Isn’t that what you want?
Conclusion
Your social media profiles tell a lot about your brand. So, regular maintenance is a must, just like moderate promotion. You have to make sure you do things right, and avoid spammy behavior. That’s how you build authority and integrity. The result is being recognizable and attracting more people to follow your page or account.
We hope all these tips were helpful for you, and that you will have successful campaigns from now on.
