Translation is key to communicating with a global audience, especially for businesses. A business in France depends largely on translation services if its clients are from English-speaking countries. In other words, translations help the global audience understand a business’s services through its content.
There was a time when a translation was the task of a professional who had mastered that particular language. But today, the scenario is a bit different; translators still help maintain communication between countries, but the translation task has been simplified. Today, anyone can translate any writing or information through translation tools.
Another popular thing these days is marketing translation, which is used for promoting business campaigns and reaching out to global clients. And help them understand what the business is all about.
Understanding Marketing Translation
Marketing translation may sound complicated, but it is not; it is, in fact, a simple way for businesses to connect with global clients. Marketing translation is an initiative taken by businesses to translate everything that is involved in their marketing campaign. Social media posts, website marketing copies, blogs and press releases, posters, product descriptions, brochures, and other marketing material can be used.
Marketing translation is an essential strategy most online businesses adapt to bridge the gap in their language and convey their ideas to all. A perfect example of the use of marketing translation is whenever you come across a video on Facebook that is from a different region, speaking a language foreign to you, but the subtitles are in English and help you understand what the video is trying to convey.
Similarly, to have a global audience understand the services your business offers, translation is the most helpful tool. However, your primary focus should not be the English language because, even today, most people do not speak English. Therefore, the translation must be from one native language to the other, in that case, for instance, from Spanish to Russian.
Marketing Translations Are Two Types
Indeed, marketing translations are of two types, one is recognized as localization, and the other is transcreation. While both serve the same purpose of translating texts into a known language, making the content easy to understand, both processes are different.
In localization, a marketing text is translated and made to fit into a local context. Localization is a more comprehensive method of translating a marketing text, meaning the text is translated based on the region. For instance, if the original text contains some information in kilometers, it will be translated to miles. Also, the spellings, idioms, currencies, and many other similar alterations are made. So the text is all it is; only a few sections have been translated.
In transcreation, the scenario is different; a marketing text is entirely translated into a new language to make it understandable to the audience. For instance, the original marketing text was in Hindi, and after translation, it was converted to German. The whole content gets a new language through transcreation.
The Benefits Of Marketing Translation In A Business
For a business, marketing translation has many perks. It not only helps to convey the ideas of your business, but also you get many other benefits resulting in more growth and recognition.
Reaching Global Audience
Undoubtedly, translation is the key to reaching more audiences; it paves the way to achieving a different audience from different regions. The more audience you can reach, the more recognition you get. Thus, marketing translation is a powerful tool for any small or medium business struggling to gain recognition or struggling with their sales.
Helping Appear More On Search Engine Results
Once you choose relevant platforms to promote your marketing campaigns, such as social media platforms, your business begins to get noticed. Once the reach is broadened, and many people view your content and the business page, your business automatically appears on local search engines. If you have also chosen paid advertisements as a part of your marketing campaign, it is a bonus, and the results will be faster.
More People Get Aware Of Your Brand
Brand awareness is essential to survive in a competitive market. Every globally-leading business you see today was once a small business struggling for recognition. By choosing the languages your target audience are comfortable in, you can help them understand and learn what services they can expect from your business, how different you are from the competitors, and so on.
Nothing Better Than Customer Satisfaction
When your audience can engage with your marketing campaigns, such as social media posts, videos, and blogs, in their language, they are more than satisfied. And for a business, nothing matters more than customer satisfaction.
5 Tips For Marketing Translation That Everyone Should Know
Before your business gets actively involved in marketing translations, there are a few invaluable tips to keep in mind.
- Research is necessary. Conducting extensive research on who your target audience is, which languages you will be targeting, and how you can communicate the purpose of your business efficiently is mandatory. Prior research can help determine many important factors, like the rules and regulations of different countries.
- Determining what part of your content needs translation is very important. Audiences do not need to see every piece of content on your website; they just need to see the ones that depict your business ideas.
- Checking the accuracy of translations before publishing any content. If there are mistakes in translations, it will affect your business reputation.
- Seeking translation services from trustworthy platforms. Not all translation tools are accurate; you must choose wisely.
- Among a long list of investments, your business must consider translation and hire top-notch translation services. It is only then you will be able to reach the global audience.
Final Words
Therefore, translations can have unimaginable consequences for any type of business that wishes to go online and attract the attention of a global audience. Translations can bridge the gap you have been struggling to fill for years. By aiming big and targeting a broader audience, your business can achieve everything you have ever wanted to achieve.
