Best Ways to Use Signage to Promote Your Business


Using signage is an excellent way to promote your business. It can be used to promote your brand, attract new customers, and generate sales. But with so many different types of signage available, it can be difficult to know which ones are best for your business. In this guide, we will discuss the different types of signage and provide tips on how to use them effectively to promote your business.

Feather Flags

Feather flags are a great way to promote your business. They can be placed on a sidewalk, in front of a store or restaurant, outside an office building, and more. The best part about using feather flags is that they come in many different sizes and shapes so you can customize them for various purposes. Some flags are lightweight and easy to transport from one location to another. Other flags can be giant with some being over 11 feet tall, such as those from Flagdom. You can purchase premium custom feather flags at


Sidewalk Signage

Sidewalk signs are very commonly used, you’ve probably seemed them everywhere. This can be a post or box that stands outside your business with an advertisement for something inside, like a deal on coffee. You could also have one that’s shaped like a sandwich board and has two sides, so people walking past will see advertisements from both directions. Sidewalk signs are great because they give people information about what’s going on inside, which may entice them to stop in and check it out further.

Menu Boards

Menu boards are typically found at restaurants but can be used anywhere food service takes place such as cafes, coffee shops, etc. They provide customers with important details regarding meals offered, such as price, ingredients, and nutritional information. Menu boards are a great way to show off your food offerings and help customers make informed decisions about what they would like to order.


Window Graphics

Window graphics can be used in businesses of all types and sizes. They are effective at promoting sales or special offers, informing customers about the business, and driving traffic to specific areas or products. Window graphics can be anything from vinyl decals to perforated window film, so there is definitely a style that will fit your business’ needs.


Billboards are an excellent way to get your message out to a large audience quickly and efficiently. They can be placed just about anywhere with good visibility and tend to be very cost-effective. However, getting a good billboard spot can be expensive since they’re usually high in demand. Billboards can be used to advertise your business, promote a special offer or event, and even direct people towards other locations where they might find what they’re looking for, like if you have multiple stores in different parts of town.


Wall Signage

Wall signs are a great way to make any space more interesting and engaging. Any business can benefit from using wall signage and they can be as simple or complex as you want them to be. Wall signs are a great way to show off your branding, provide information about your business, or promote special offers. If you decide to use wall signage, try to be creative with the design so it looks unique and gets people’s attention. You’ll really want to give potential customers something to remember your business by.

Trade Show Displays

If you’re looking for an eye-catching way to stand out at a trade show or exhibition, then a custom trade show display is the way to go. These displays are designed to grab attention and generate interest in your business. They come in all shapes and sizes, so you can find one that fits your specific needs. Trade show displays are perfect for promoting new products, services, or branding initiatives. Using these displays can give your business a professional feel.


Vehicle Graphics

Vehicle graphics are a great way to advertise your business on the go. They can be customized with all sorts of information about what you do and where people can find you. Vehicle graphics are perfect for businesses with a mobile presence, such as food trucks and delivery services. You can even work with companies that deliver goods to have your company signage on their vehicles. This can be pretty impactful and cost-effective, especially in areas with a lot of people and traffic.


Awnings are an excellent way to advertise your business and provide protection from the elements. They can be customized with all sorts of graphics, colors, and logos to fit any business’ needs. Awnings are perfect for storefronts or outdoor spaces where you want people to know who they’re dealing with when they walk in through that door. As customers walk by, your awnings will be the first thing they see, so make sure you capture their attention with a creative and bold design.



Banners are a great way to grab attention and promote your business. They can be used indoors or outdoors, so they’re perfect for any situation. Banners are very affordable, which makes them a great option for businesses on a tight budget. They can be used to promote any type of event, sale, or product and can be designed in any style that you want. Since banners are very common, you’ll want yours to stand out from the rest. If done right, banners can be extremely cost-effective.

Pole Signs

Pole signs, which are also commonly called “pylon signs,”are great to get your business noticed from a distance. They’re perfect for businesses that have a lot of foot traffic because they can be seen from far away and direct people where you want them to go, such as your store, restaurant, or event. They can be pretty expensive, and they’re usually stacked with other businesses, so you’ll want yours to stand out. You’ll want to think extra carefully about the design here, but you shouldn’t stray far from your branding. Pole signs are usually mounted on single or double poles, and they’re either one-sided or two-sided.