Seasonal sales are a great way to boost your business, no matter what industry you are in, and what you offer. These sales come with a time limit and also work on people’s FOMO, so you can really do well if you incorporate these properly.
All four seasons give you ample opportunities for themed sales. So, you should make a calendar where you plan out the year and the sales you will offer. You should also prepare marketing materials for these sales. Use the small business flyer templates on PosterMyWall to design sale announcements, and send these out when the time rolls around. Here are a few seasonal sale ideas you can incorporate.
Spring
Spring is the season of renewal and growth. So, work these themes into your sales.
Easter Sale
Easter is one of the major holidays in spring, and many people celebrate it by purchasing gifts, candy, and decorations. You can run an Easter sale with discounts on seasonal decorations, chocolate treats, and gifts. Consider themed packages that combine these items, which will appeal to families looking to create a memorable celebration.
Spring Cleaning Sale
Many people do spring cleaning and yard sales in the spring. So, you can offer discounts on cleaning products, home organization items, and outdoor furniture. Also offer clearance sales on stock from the past year, so that you can utilize it instead of wasting it.
Garden Party/Outdoor Supplies Sale
If you offer products and services related to gardening, then you should run a gardening and outdoor supplies sale. In this sale, highlight garden supplies, outdoor decor, and gardening tools. You can even offer garden party packages, especially if you offer a variety of products such as decor, party supplies, or food.
Summer
When school goes out for summer, then people clamor for various activities and entertainment supplies. They want to keep their kids busy and also spend quality time together. This is also the perfect weather for barbecues and block parties.
Summer Vacation Sale
Run summer vacation sales where you can offer discounts on items like travel packages, swimwear, and beach accessories. If you offer services like equipment rentals, you can offer summer vacation packages for families, groups, and students.
Fourth of July Sale
People often tend to go all out for their Fourth of July parties and celebrations. So, see what relevant products and services you have, such as party supplies, fireworks, outdoor seating, and entertainment. Then, offer discounts or package deals on these.
BBQ/picnic sale
Offer deals on grilling equipment, picnic baskets, and summer foods. You can bundle various products together and let people get all their barbecue supplies from you, if you have the needed products.
Father’s Day Sale
Father’s Day falls in the summer and is a key opportunity for businesses that offer men’s clothing, gadgets, tools, or other gifts tailored to dads. Run a promotion on gifts like tech gadgets, personal care items, or outdoor gear. You can create themed gift bundles to help customers find the perfect gift for their fathers.
Fall
This is a very happening season when it comes to sales. There are many events you can choose from. You can offer sales and discounts on selective relevant items for each of these, or just choose one or two.
Back-To-School Sale
If you offer products like school supplies, clothing, and electronics, then you should definitely do a back-to-school sale. This will help you reach out to a wide audience of parents looking for the best school supply deals .
Halloween Sale
Halloween is one of the busiest times of the year for sales and deals. So, you should get on the bandwagon, especially if you offer products like decorations, candy, costumes, and others. Pumpkin-based decor and food is also very popular around this season.
Thanksgiving
While Thanksgiving and Black Friday are very close together, you can stand out from the Black Friday hype with a Thanksgiving sale before it. This is a good time to put discounts and deals on things like food, crockery, utensils, party supplies, and furniture.
Black Friday Sale
This is the big one. Make sure you have a Black Friday sale, as people will be in buying mode at this time. It is also the perfect time for holiday gift shopping, so put discounts and offers on gift items such as electronics, clothes, bags, kitchen equipment, decor, and others.
Winter
Winters are what people think about when the word seasonal sales comes to mind. It is also the time when people buy products to prepare for the upcoming cold weather. This is also when people buy gifts for each other for the holidays.
Winter Equipment Sale
When preparing for the winter, people buy items such as tire chains, jackets, blankets, and heaters. So, you should pick out the winter items you offer, and put deals and discounts on them. This winter equipment sale should take place right when the season starts to get the best results.
Christmas/Boxing Day Sale
Offer Christmas sales on gifts and holiday celebration items a few weeks before. This will give people the opportunity to get the gifts they need for their loved ones and also gather supplies for their holiday parties. As for Boxing Day, you can get a lot of stock out the door if you offer highly appealing discounts.
New Year’s Sale
Work with the theme of renewal and resolutions when you offer deals and discounts for the new year. Take a selection of products relevant to this theme, and put them up with discounted prices.
Valentine’s Day Sale
Though technically in late winter, Valentine’s Day offers a final opportunity for seasonal sales before spring. Offer discounts on romantic gifts like jewelry, chocolates, and flower bouquets. You can also create couples’ packages with personalized gifts or experiences like spa deals or romantic dinners.
In conclusion, there are many seasonal sales you can include in your calendar. Take your pick, and see what works best for your business.
