When you’re shopping in a supermarket, what’s the first thing you notice before you start filling up your cart? How do you recognize your favorite brands?
Yup, you’ve guessed it – it’s the labeling! It’s a powerful marketing tool that should never be overlooked.
Here, we’ll talk about the ways a good product label can elevate your product packaging to help you come up with a unique design of your own.
So, without any further ado, let’s get right to the bottom of it!
1. It can help you stand out from the competition
As we’ve already established before, product labels can help your customers recognize you in an instant. If your design is bland and boring, your products will just blend with the rest of the shelf they’re displayed on. Put yourself in your customer’s shoes: would you pick your product if you knew nothing about it besides what’s displayed on the packaging?
We’re not going to discuss the quality of your products – we’re sure you’ve put a lot of thought and energy into their development. However, potential customers can’t really know this until they’ve tried the product themselves! Your goal is to make them want to try it, and your label is where it all starts.
So, if you really want to stand out from your competitors, the first step you should take is to create a unique product label that will tell your brand’s story effectively and attractively.
2. Shows your colors and personality
Colors are an important part of every company’s brand identity. Can you imagine Coca-Cola coloring their iconic red labels blue or purple? Neither can we! The sheer redness of their labeling has been ingrained into us – it’s how we can quickly recognize a Cola bottle from a mile away.
The same thing applies to your brand, no matter how small it is. Once you start getting your first customers, they’ll need a way to find your products quickly, without having to read the label itself. Otherwise, they’ll probably just lose interest – who’d want to spend 10 minutes looking through shelves in the supermarket just to find a product they’ve tried once? This especially goes if your products are easily replaceable or you operate in a large industry with thousands of competitors you need to best.
All of this is why labels are so important. They’re the best way to display your colors and your logo, which paints a story about your brand’s „personality“.
3. They’re a tool for informing your customers about your products
Labels are a place for important information: they tell your customers everything they need to know about the product they’re buying. Use that space to tell a story: how do you make your products? What does your customer need to know about them? In this way, your labels will help you reach your target audience more easily.
For example, if you’re making protein shakes and powders, your main target group is probably people who lead active lifestyles – fitness lovers, bodybuilders, and athletes. Your labels will let them know what to expect from your product – are they allergic to any ingredients you use? Is the calorie count enough to satisfy their daily intake?
Besides, displaying certain information is required by the Law: your labels aren’t just useful, they’re also necessary!
Either way, make sure you put some effort into your labels – they should be informative, beautifully designed, and made from quality materials. You can learn more about the entire process at https://www.labels123.net/.
4. They create trust
Your customers want to understand what your product is all about as soon as they pick it up. You’re not there to tell them about it, so your label is your only way of communicating with your clientele.
Well-designed packaging can help you build meaningful relationships and attain higher customer loyalty in the long run, as odd as it may sound. It can do wonders for your small brand.
Of course, you have to make sure you deliver everything that’s been promised on your label – honesty is key to building trust. You should never put misleading or untruthful information onto your packaging. It’s not just bad for business, it could be very illegal as well!
5. Provides your brand image with the consistency it needs
Branding is all about consistency – you can’t switch your logo every couple of days. If you were to do that, nobody would be able to identify and remember any of your products!
You must stay consistent in order to sell your brand – your packaging is a great way to accomplish this. If all of your products are designed in a similar fashion (and the design corresponds to your other marketing content), you’ll be able to grow your brand much more easily!
6. They’re one of the cheapest marketing tools available
As powerful as they are, labels shouldn’t be the only marketing tool in your arsenal – at least not forever.
Now, for a small business or a startup, limited budgeting can be an issue preventing you from creating a quality marketing campaign. In those cases, temporarily relying on labels to cover most of your marketing efforts is perfectly reasonable. Labeling is quite affordable, after all.
After your company starts growing and developing, you can involve other marketing techniques in your campaign as well. Until then, you should invest your time in product development and improvement. Designing a quality label certainly falls into that category and it’s certainly something you’ll be able to afford, so don’t hesitate to do it!
The conclusion
Labeling can be an excellent way to enhance your brand’s identity – it’s simple, affordable, and extremely effective.
To do it properly, though, you have to make sure to choose a trustworthy supplier above all. The quality of your labels should be top-notch, especially if you’re not able to afford any other means of self-promotion.
Look online, make a couple of comparisons, and ask a few questions until you’ve found a supplier that suits your needs and your budget properly. Your hard work will certainly pay off once people start buying your products!
