Creating Impactful Advertising: A Complete Guide to Banner Printing

1. Introduction
2. Determine a purpose
3. Define your audience
4. Have clear goals
5. Create your design
6. Clear messaging
7. Conclusion

Introduction

Advertising, a component of marketing, is now inseparable from what can be perceived as a successful business. Good advertising can change the trajectory of your business from simply thriving in your local area to being a major competitor in your industry. Although effective, good means of advertisement can be expensive; hence, finding cheaper yet efficient means of advertising is of the utmost importance for a thriving business.

There are multiple means of advertising, from online marketing campaigns to television ads to real-world promotional material; finding a cost-effective option is of unequivocal importance to every business start-up. When searching for cheap and effective advertisement options, a number come to mind, but only a few options can replicate the effectiveness of promotional banners.

Banners possess unique features, like vibrant colors, simple writing, and jaw-dropping designs, and are a great way to send across a message, regardless of what it may be. The qualities banners possess make them excellent marketing tools; hence, creating a banner bound to attract the attention of viewers is essential for a successful banner campaign. In this article brought to you by HelloPrint, we will be taking you step-by-step on how to create eye-catching banners that are best for advertising your business.

Determine a purpose

You should never enter any venture without a plan or a clear idea. Understanding the purpose of this banner ad is key to following up to create the perfect design for your ad.

What service do you provide, or what product are you selling? Are you launching a new product or simply drawing attention to a discount or special offer? Is this to boost brand awareness or to change the public’s opinion of your brand by rebranding it? Have a clear awareness of the message you want this banner to convey and the manner in which you plan to send it.

Define your audience

Every business, brand, entrepreneur, or service provider has a specified target audience. There is no going forward in advertising without knowledge of the section of the population you plan this ad to reach.

Every population is divided by age, sex, and interests; therefore, most divisions of the populace will hardly be attracted by the exact same kinds of advertisements. Your target audience will influence your choice of colors, choice of words, and other important elements of your banner design.

Take, for example, a banner designed for a lip gloss is more likely to feature traditionally feminine colors as compared to a banner design for a men’s cologne.

Have clear goals

This banner you are in the process of designing is supposed to have a clear objective. This objective should be calculable or estimable in order to identify how successful the banner ad has been.

This banner ad could be aimed at increasing the number of customers patronizing a particular store or increasing traffic on your business site; whatever the goal may be, it must be clear and identifiable in order to monitor the success of this banner campaign or to restrageize in the event of a less successful one.

Create your design

The design of your banner is the main element of the banner. The design will be the deciding factor in whether passersby just walk past your banner, view the banner, or are interested enough to read the information the banner is sending across. To create such a banner, attention must be paid to detail, and all the design elements must be in perfect sync in order to keep the viewer fixated enough to read through the rest of the banner.

Now that we are in the process of designing your perfect banner, here are the design elements to add to your banner to give it the captivating look that you desire:

Color theory

Your choice of the right color is extremely important to successfully conveying the message you want to convey. Research shows that users form an opinion about the relevance of an advertising message in 90 seconds; hence, the importance of already sending a message using color cannot be understated.

It is also extremely important to mix in brand colors because, as much as you want to send a message using colors, keeping your brand identity cohesive is key to a successful business.

Another important piece of information to factor in when deciding the colors to use for your banner is how they look in contrast to the surroundings they are put up in. Make use of colors that create contrast with the environment in order to give the banner that popping effect.

Typography

The typography of a design might be the most underrated element of design. Unique typography can do more for your design than using too many colors at once. Creating unique typography includes two main steps:

• Font selection: The fonts you use for your design greatly affect the balance of this design. When the right font has been selected, it can have the effect of bringing the whole design together.
• Letter modification: This includes adding touches to letters that give them that striking feel. If this step is done correctly, it can leave viewers staring at the letters for seconds, trying to figure out why they are put together so well.

HD images

The final main touch to your design is your choice of images. Select an image or images that work well with the message you are trying to send.

It is key to make use of high-definition stock images that enhance the overall quality of your design and can catch the eye of an onlooker.

Clear messaging

The message you are sending with this banner is the most important part of it, as it is the reason why this banner was designed. Keep it simple and straight to the point; you do not want readers to get stuck reading and lose interest in your banner entirely.

Ensure to include the most important pieces of information, like a web address and a call to action.

Conclusion

A banner is special for many reasons, one of which is that it can steal the attention of anyone. Create a banner well suited to your business using the steps that have been provided, and watch your business soar to even greater heights.